Chapter one: the US deal
The US deal: the major-label access (see our features), the global distribution (see our export feature), the marketing muscle (see our features) — the risk of being lost in the system (see our features).
Chapter two: the Canadian deal
The Canadian deal: the domestic infrastructure (see our label features), the CanCon advantages (see our CanCon feature), the smaller but attentive market (see our regional features) — the risk of the lower ceiling (see our features).
Chapter three: the hybrid
The hybrid: the international deals (see our features) with Canadian retention (see our features) — the masters kept (see our features), the rights negotiated (see our features), the strategy as the art (see our craft feature). The (see our features) border (see our features) crossed (see our features) carefully (see our features). The (see our features) deal (see our features) serves (see our features) the (see our features) artist (see our income feature).
Frequently asked questions
Should Canadian artists sign with US or Canadian labels?
The US deal offers global distribution and marketing muscle; the Canadian deal offers domestic infrastructure and CanCon advantages. The hybrid serves the artist.
What are the risks of US deals?
Being lost in the system — the major-label access without the attention.
How do Canadian artists keep their rights?
The hybrid deals with Canadian retention — the masters kept, the rights negotiated.