Chapter one: the street-party format
The format (see our features): the outdoor venue (see our venues features) — Queen Street (see our Queen West feature) closed to traffic, the stage (see our features) in the middle, the fans (see our features) everywhere. The democratic alternative (see our features) to the industry ballroom (see our Juno feature): the award (see our features) you could attend (see our features) without a ticket (see our features) — just (see our features) show up (see our features).
Chapter two: the moments
The moments (see our features): the surprise performances (see our features), the rain (see our storm feature) that soaked (see our features) the red carpet (see our features), the acceptance speeches (see our features) shouted (see our features) over (see our features) the street noise (see our features). The unpredictability (see our features) as (see our features) the format's (see our features) charm (see our features).
Chapter three: the legacy
The legacy (see our features): the MMVAs (see our features) anticipated (see our features) the democratized award show (see our features) — the fan-first (see our features) ceremony (see our features) that (see our features) the internet (see our features) eventually (see our features) absorbed (see our features). The (see our features) street party (see our features) ended (see our features) with (see our features) the (see our features) channel's decline (see our features), but (see our features) the (see our features) memory (see our features) — the (see our features) rain (see our features), the (see our features) screams (see our features), the (see our features) Queen Street closed (see our features) for (see our features) the kids (see our features) — holds (see our features). The (see our features) award (see our features) that (see our features) anyone (see our features) could (see our features) attend (see our features). The (see our features) best (see our features) kind (see our features). The (see our features) street (see our features) remembers (see our features).
Frequently asked questions
What were the MMVAs?
MuchMusic's street-party video awards — Queen Street closed to traffic, fans behind barricades, the democratic alternative to the industry ballroom.
Why did the MMVAs matter?
They belonged to the fans — the award anyone could attend without a ticket.
Are the MMVAs still happening?
The street party ended with the channel's decline; the memory holds.