Chapter one: the format
The format (see our features): the Zeppelin (see our features) — the Stones (see our features), the Who (see our features), the Pink Floyd (see our features), the Canadian content (see our CanCon feature) woven (see our features) through (see our features) — the comfort of (see our features) the unchanging (see our features) playlist (see our playlist feature).
Chapter two: the audience
The audience (see our features): the loyal (see our features) demographic (see our features) that never asked (see our features) for new music (see our features) — the guys (see our features) who know (see our trivia feature) every (see our features) guitar solo (see our guitar feature) and want (see our features) to (see our features) hear (see our features) them (see our features) again (see our features).
Chapter three: the fortress
The fortress (see our features): the ratings (see our features) that hold (see our features) because (see our features) the format (see our features) doesn't chase (see our features) — it waits (see our features). The fortress (see our features) walls (see our features) are (see our features) the riffs (see our features) themselves (see our features). The (see our features) fortress (see our features) holds (see our features). The (see our features) riffs (see our features) ring (see our features) on (see our features). The (see our features) 70s (see our features) never ended (see our features) — here (see our features), they didn't have to (see our features).
Frequently asked questions
What is Q107?
Toronto’s classic rock fortress — the station that never left the 70s on purpose.
Who listens to Q107?
The loyal demographic that knows every guitar solo and wants to hear them again.
Why does the format survive?
It doesn't chase — it waits, and the ratings hold.