← All stories HISTORY

Where the Money Flows: A Plain-Language Guide to Canadian Music Revenue

The revenue river (see our income feature): how money (see our features) actually moves (see our features) through (see our features) Canadian (see our features) music (see our features):

BY CANCON RADIO2 MIN READBY THE NUMBERS

The data box: the revenue map

The flows, explained - The live stream — the guarantees (see our booking feature), the door (see our features), the merch (see our merch feature) — the tour (see our touring features) as the engine (see our income feature). - The grant stream — the FACTOR (see our FACTOR feature), the SOCAN Foundation (see our SOCAN feature), the provincial councils (see our features) — the public investment (see our economic-impact feature). - The royalty streams — the SOCAN (see our SOCAN feature), the CMRRA (see our CMRRA feature), the Re:Sound (see our features), the MROC (see our features) — the collections (see our royalty feature) distributed. - The sync stream — the placements (see our sync feature) — the screen revenue (see our soundtrack feature). - The streaming stream — the fractions (see our royalty feature) — the exposure economy (see our streaming feature) more than (see our features) the revenue economy (see our features).

The plain-language verdict

The verdict: the Canadian musician (see our income feature) earns (see our features) from (see our features) many streams (see our features), none (see our features) sufficient (see our features) alone (see our features) — the diversification (see our features) as (see our features) the survival (see our features) strategy (see our features). The (see our features) river (see our features) flows (see our features). The (see our features) musician (see our features) drinks (see our features). The (see our features) career (see our features) continues (see our features).

Frequently asked questions

Where do Canadian musicians earn money?

Live, grants, royalties, sync, and streaming — many streams, none sufficient alone.

What’s the biggest revenue source for Canadian artists?

Live guarantees and merch for the mid-tier; grants supplement the records.

How has the revenue mix changed?

The streaming fractions replacing the album sales; the diversification as the survival strategy.

STATION BREAK

Still listening?