The managers
- **The* Nettwerk *generation*** (see our Nettwerk feature) — Terry McBride (see our McBride feature) and the artist-first management philosophy — the Sarah McLachlan (see our McLachlan feature) model of patience.
- **The* career *architects*** — the managers who navigated the US market (see our export feature) for the Canadian acts — the Rush (see our Rush features), the Hip (see our Hip features), the Barenaked Ladies (see our BNL feature).
- **The* modern *managers*** — the current generation navigating the streaming era (see our Spotify feature) — the playlist pitchers (see our playlist feature), the sync seekers (see our sync feature), the DIY infrastructure (see our bedroom feature).
The manager's role
The role: the invisible (see our backstage feature) hand (see our features) — the strategy (see our features), the negotiation (see our booking feature), the protection (see our features) — the career built (see our features) on (see our features) the manager's unseen labor (see our income feature). The (see our features) manager (see our features) builds (see our features). The (see our features) star (see our features) shines (see our features).
Frequently asked questions
Who are Canada’s most important music managers?
Terry McBride (Nettwerk) and the career architects who navigated the US market for the Canadian acts.
What do music managers do?
The invisible hand — strategy, negotiation, protection, the career built on unseen labor.
How has management changed in the streaming era?
The modern managers navigate playlists, sync, and DIY infrastructure.