Chapter one: the narrative
The narrative: the story (see our myths feature) crafted (see our features) before (see our features) the star (see our features) arrives (see our features) — the bio (see our features), the angle (see our features), the myth (see our legends feature).
Chapter two: the Canadian machine
The Canadian machine: the publicists who navigated (see our features) the two markets (see our US-vs-Canadian feature) — the domestic launch (see our regional features), the international breakthrough (see our export feature).
Chapter three: the modern spin
The modern spin: the DIY publicity (see our bedroom feature) era (see our features) — the social media (see our viral feature) replacing (see our features) the press release (see our critics feature), the influencer replacing (see our features) the gatekeeper (see our DJ feature). The (see our features) spin (see our features) continues (see our features). The (see our features) myth (see our features) builds (see our features). The (see our features) fame (see our features) arrives (see our features).
Frequently asked questions
What do music publicists do?
Craft the narrative before the star arrives — the bio, the angle, the myth.
How did Canadian publicists navigate the two markets?
The domestic launch and the international breakthrough — the two-market strategy.
How has publicity changed?
The DIY era — social media replacing the press release, the influencer replacing the gatekeeper.