Chapter one: the launch
The launch (see our features): the new station (see our features) on the dial (see our features), the format (see our features) that trusted (see our features) the audience (see our features) to like (see our features) the smart music (see our features) — the indie (see our indie features) on the radio (see our radio features).
Chapter two: the experiment
The experiment (see our features): the playlist (see our playlist feature) that balanced (see our features) the canon (see our canon features) with the new (see our features), the Canadian (see our CanCon feature) priority (see our features), the DJ (see our DJ feature) taste (see our features) as (see our features) the brand (see our features). The ratings (see our features) proved (see our features) it (see our features).
Chapter three: the legacy
The legacy (see our features): the format (see our features) survives (see our FM-survivors feature) — the experiment (see our features) became (see our features) the institution (see our features). The (see our features) smart music (see our features) has (see our features) a (see our features) home (see our features) on (see our features) the (see our features) dial (see our features). The (see our features) Indie88 (see our features) holds (see our features). The (see our features) experiment (see our features) worked (see our features).
Frequently asked questions
What is Indie88?
Toronto’s adult-alternative station — the format experiment that worked.
Why did it succeed?
It trusted the audience to like the smart music — DJ taste as the brand.
Is it still on air?
Yes — the experiment became the institution.