Chapter one: the experiments
The experiments (see our features): the 70s promos (see our features), the performance clips (see our features), the budget videos (see our features) that circulated (see our features) on (see our features) TV (see our MuchMusic feature) before (see our features) the channel (see our features) existed (see our features).
Chapter two: the pioneers
The pioneers (see our features): the directors (see our directors feature) who figured out (see our features) the grammar (see our features) — the performance (see our live feature) as (see our features) the video (see our videos feature), the concept (see our features) as (see our features) the hook (see our craft feature).
Chapter three: the prelude
The prelude (see our features): the videos (see our features) that paved (see our features) the way (see our features) for (see our features) the channel (see our MuchMusic feature) that (see our features) would (see our features) change (see our features) everything (see our features). The (see our features) form (see our features) finds (see our features) its (see our features) voice (see our features) before (see our features) the (see our features) channel (see our features) gives (see our features) it (see our features) a (see our features) home (see our features).
Frequently asked questions
What were Canada’s first music videos?
The 70s promo clips and performance videos that circulated on TV before MuchMusic.
Who made the early Canadian videos?
The pioneering directors who figured out the grammar — the performance as the video, the concept as the hook.
How did early videos lead to MuchMusic?
The form found its voice before the channel gave it a home — the prelude to the revolution.