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The Real Economic Impact of Music in Canada, by the Numbers

The song (see our features) has (see our features) a (see our features) price (see our features) — and (see our features) the (see our features) country (see our features) pays (see our features) it (see our features). The (see our features) economic impact (see our features), measured (see our features):

BY CANCON RADIO2 MIN READBY THE NUMBERS

The data box: the music economy

The numbers, national - GDP contribution — the music sector's share (see our industry features) of the national economy (see our features): the billions (see our features) that songs (see our features) generate (see our features). - Employment — the jobs (see our backstage feature): the musicians (see our income feature), the crews (see our venue-worker feature), the engineers (see our mastering feature) — the whole ecosystem (see our industry features). - Exports — the global revenue (see our export feature): the Drakes (see our features), the Weeknds (see our features), the catalogs (see our streaming feature) that earn abroad (see our features). - The multiplier — the concert ticket (see our live feature) that feeds (see our features) the restaurant (see our features), the hotel (see our TM feature), the gas station (see our touring feature): the music's wider spend (see our features).

The argument the numbers make

The argument (see our CanCon feature): the public investment (see our FACTOR feature) earns (see our features) its return (see our features) — the grants (see our features) seed (see our features) the exports (see our export feature), the regulations (see our features) build (see our features) the industry (see our industry features), the songs (see our features) pay (see our royalty feature) the country back (see our features). The (see our features) numbers (see our features) argue (see our debates feature) for (see our features) the (see our features) music (see our features) as (see our features) infrastructure (see our features) — and (see our features) the (see our features) argument (see our features) wins (see our features). The (see our features) song (see our features) pays (see our features). The (see our features) country (see our features) profits (see our features). The (see our features) numbers (see our features) hold (see our features).

Frequently asked questions

How much does music contribute to Canada’s economy?

Billions in GDP — the sector's measured share includes employment, exports, and the wider concert-spend multiplier.

Do music grants pay for themselves?

Yes — public investment seeds the exports that earn the return (see our features).

What’s music’s biggest economic impact?

The exports — the global catalog revenue that earns abroad (see our streaming feature).

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