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DJ Drops and Station IDs: The Jingle Packages That Branded Canadian Radio

1050 CHUM! (see our CHUM feature): the station ID (see our features) was (see our features) the brand (see our features) sung (see our features) — the three notes (see our features) that (see our features) told (see our features) you (see our features) exactly (see our features) where (see our features) you (see our features) were (see our features) on (see our features) the (see our features) dial (see our features).

BY CANCON RADIO2 MIN READAN ORAL HISTORY

Chapter one: the jingle packages

The packages (see our features): the sung IDs (see our features), the DJ drops (see our features), the station imaging (see our features) — the professional jingle houses (see our features) that branded (see our features) the stations (see our radio features) nationally (see our features).

Chapter two: the Canadian canon

The Canadian canon (see our features): the CHUM package (see our CHUM feature), the CFNY imaging (see our CFNY feature), the campus IDs (see our college-radio feature) — the sonic logos (see our features) that branded (see our features) the dial (see our features).

Chapter three: the lost art

The lost art (see our features): the streamlined imaging (see our features) of (see our features) the modern era (see our features) — the voiceover over the sung (see our features), the efficiency (see our features) over the charm (see our features). The jingle (see our jingles feature) package (see our features) fades (see our features). The memory (see our features) sings (see our features). 1050 (see our CHUM feature) CHUM (see our features). You (see our features) know (see our features) the (see our features) rest (see our features).

Frequently asked questions

What are radio station IDs?

The sung or spoken branding between songs — the sonic logo of the station.

What made Canadian station IDs famous?

The jingle packages — three notes that told you exactly where you were on the dial.

Do stations still use jingles?

Modern imaging favors voiceover over song — the charm faded with the packages.

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